Lead Generation
New customers are vital to the growth of your business. The growth of your business is a key component for your quality of life. A better operation means you can go home early sometimes, see your kids’ ballgames and dance recitals, take vacations, and watch your savings grow.
So, lead generation is understanding who your good customers are, meeting them where they are, and providing the value they want.
Before we make any changes, we work to understand:
- Your business, operations, needs and goals
- Your good customers, your best customers, and the customers you don’t want
- Determine the best places to find them – which social media channel, email or snail mail, traditional media, display ad or organic traffic
- Craft a message that will speak to them and spark action
- Finally, we put together a plan to optimize your program and generate the best ROI possible.
Lead Generation
Inbound Leads
Inbound leads are usually the most fun because it feels like your birthday or Christmas when people are calling you instead of you having to reach out to them. Some of the simplest ways to generate inbound leads include:
SEO – Search Engine Optimization – SEO is the process of continually optimizing your website for function and content so that the search engines rank you higher on the search results page. Our SEO program includes
- Technical SEO, including Load Speed Optimization
- Ongoing unique, authoritative content
- Onsite & offsite signals
- Link building
The #1 position in organic search gets 36.4% of all clicks.
Paid Advertising, which comes in many forms including:
- PPC (Pay Per Click) aka SEM (Search Engine Marketing) aka Google/Bing Ads
- Targeted Display Ads
- Targeted Social Media Ads – FaceBook, Instagram, YouTube, Twitter, LinkedIn, TikTok
The ability to hone in on your best potential clients in any of these channels is what makes them all so powerful. All of these initiatives are trackable so that we can all understand where and when you get the best bang for your buck.
65% of consumers click on PPC ads.
Social Media Management is creating and executing a content plan for your social media channels. In these areas, you interact with your fan base, network with the community and give your followers more ‘behind the scenes’ kind of access.
Globally, over 3.6 billion people use social media.
Traditional Media advertising still remains a powerful tool for reaching target demographics. Television, radio, and newspapers continue to offer unique advantages for brands looking to connect with specific audience segments. TV advertising, for instance, still boasts impressive reach, with the average American watching over 3 hours of TV daily. Radio maintains its stronghold during drive times, reaching commuters and local audiences effectively. Meanwhile, newspapers retain credibility among older demographics and offer targeted local advertising opportunities. When strategically implemented as part of an integrated marketing approach, traditional media can complement your digital efforts.
TV participants watch 71% of the ads, compared to 30% for mobile ads.
Outbound leads can also be a strong part of your marketing mix. Outbound tactics require you to go after your audience more actively. We have partners who can help you with some of the larger initiatives, including:
- Email Marketing
- Traditional Media – TV, Radio, OTT (Over-the-top, such as Netflix, Hulu, etc)
- Direct Mail
We would love to talk with you about the best marketing mix for your business.
